In 2025, the fruit and vegetable industry continues to reinvent itself to address the challenges of health, sustainability, and accessibility. In the face of a challenging economic context, technological innovation and political initiatives are more crucial than ever to shape a more sustainable and equitable food future. Here are the key trends of 2025 that we present to you.
-Bananas and Avocados: The Undisputed Market Stars
Tropical fruits remain dominant on our plates, and this trend is set to continue in 2025. In France, bananas hold their top spot with an annual average consumption of 730,000 tons between 2020 and 2023. Avocados follow closely with 150,000 tons in 2023, making France the leading European consumer at 2.3 kg per capita. This growth trajectory is expected to continue through 2025.
The food landscape is shifting. While vegetables, once essential, have seen their household consumption drop by 13 kg since 2018, fruits are gaining popularity due to health-focused campaigns. However, this success presents a challenge: how can we make these products more accessible in an economically constrained environment?
-The Rise of Red Fruits
Convenient, healthy, and incredibly versatile, berries have become city dwellers' favorites. Blueberries, true superfoods, are experiencing skyrocketing demand in major European cities. Despite their rising popularity, strawberries remain the undisputed leaders, cherished for their timeless flavor and seasonal appeal.
Perfect for snacking or as a healthy, on-the-go dessert, these small fruits cater to the fast-paced urban lifestyle. Red fruits embody the new era of consumption—a perfect blend of health, convenience, and pleasure.
Consumers now prioritize “free-from” products—free from sugar, gluten, and enriched with nutritional benefits. These trends align with Consentio’s mission to ensure quality and transparency at every step.
Technologies such as IoT and blockchain are transforming the industry. These tools enhance and optimize supply chains, reduce waste, and improve traceability.
-Tax Removal: A Decisive Step Towards Accessibility
European consumers are calling for the removal of taxes on fruits and vegetables—a change that could immediately improve accessibility. Such a measure would bolster the consumption of fresh produce, often perceived as expensive, while encouraging households to adopt healthier diets. In times of inflation and economic pressure, reducing these taxes would send a strong message from policymakers in favor of sustainable and universally affordable nutrition.
-Educating for Better Consumption
Nutritional education programs are to be expected. These initiatives seek to inform consumers about the benefits of a balanced diet and dispel misconceptions about fruits and vegetables, often overlooked in favor of processed foods. By raising awareness from a young age or through targeted campaigns, the European Union could initiate a profound cultural shift, contributing to collective health and reducing diet-related illnesses.
-Fruit and Vegetable Vouchers: A Tool for Social Justice
The concept of “fruit and vegetable vouchers” is emerging as an innovative solution to reduce food inequality. By providing direct assistance to the most vulnerable households, these vouchers would ensure regular access to fresh produce while supporting local farmers. This initiative could be a win-win model: encouraging responsible consumption while stimulating the agricultural economy.
The fruit and vegetable industry is at a pivotal moment. By combining technological innovation, political initiatives, and consumer engagement, we can create a more sustainable food ecosystem.
At Consentio, we firmly believe that technology is the key to turning today’s trends into concrete actions. By 2025, food will no longer be just a necessity but an opportunity to choose a healthy, sustainable, and equitable future. 🌍✨
