After more than 15 years in the field of advertising, corporate identity and digital transformation, Rafael Paez is an expert in knowing and activating all the needs of a brand to meet its defined goals. He is an adept team and project manager and specializes in consulting on strategic UX / UI and the activation of results within the scope of each corporation and case. As Brand Manager, his strengths are the creation and continuity of the brand, identity construction as well as the activation and consolidation of the corporate image of an organization within its sector. He measures his work by the company's results and improvement in the short term. Rafa excels in Scrum, prototyping and designing multichannel digital solutions with agile methodologies.