Today we chat with Carlos Gómez of Groots to learn the details of the vertical farming project that is revolutionizing Barcelona. 00:35 How did you start Groots and what is it all about? 01:39 What is vertical farming? 02:38 What values drive the project? 03:51 How many people are in the team? 04:22 How do they calculate the water, soil and kilometers they save with their project? 05:20 What do you grow? 05:48 How does your packaging work? 06:22 You have started selling Bonpreu, how has this process been? 07:32 What is your business model? 09:04 How do your urban gardens work and the training you do for immigrants? 12:06 How easy is it to learn from vertical farming? 13:29 How has Covid-19 impacted Groots? 15:15 How to contact Groots? Translated with www.DeepL.com/Translator (free version)