Better know the Labels of the Sea sector

Understand better, advise better, consume better

The urge to consume better is felt by consumers and professionals alike. In seafood it has produced a wave of new measures and labels — so many that it has become hard to see clearly.

According to Ifremer figures, close to half the volume of fish caught in France comes from sustainably exploited populations, against a far smaller share two decades earlier.

What the labels actually cover

• Stock health and fishing method for wild capture
• Feed, density and environmental impact for aquaculture
• Origin and chain-of-custody guarantees
• Seasonality recommendations, which are not labels but guidance

Good reflexes

No single label answers every question. Combining stock information, seasonality and origin gives a more honest picture than relying on one logo.