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Lagadec Primeurs, a French fruit and vegetable wholesaler, is one of Consentio's very first customers. We spoke with Yann, Sales Director, about his experience.
Thanks to Consentio, we now receive spontaneous orders from new customers, even ones we never approached.
Lagadec Primeurs, a company based in Brittany, distributes its products all over France to a varied customer base: supermarkets, wholesalers and independent retailers.
Previously, all communication with partners went through the phone. Building and maintaining an attractive website or daily catalogues meant significant cost and workload. That is the context in which Consentio was rolled out at Lagadec Primeurs in 2019.
Training the Lagadec Primeurs sales teams happened gradually, in-house. The real challenge was adoption on the customer side. In large retail, the tool is adopted very quickly.
Since 2020: more than 2,500 orders placed on Consentio, 124 partners invited.
Integrating Consentio with the Lagadec Primeurs ERP solved the daily headache of updating prices. Prices are now changed in one place only (the ERP), which then feeds the platform automatically — no more double entry.
More efficient prospecting and account management, fewer errors, and higher customer satisfaction. The tool has proved particularly useful for smaller accounts, avoiding many phone calls.
