Sustainability within the Sea sector

Seasonality applies to the sea too

Estelle Soulet works for the Mr.Goodfish programme, which for a decade has been guiding professionals and the public towards seasonal species. Her message is simple: seasonality is as valid for seafood as it is for fruit and vegetables.

The partnership with Klarys

• Improving traceability of seasonal seafood
• Highlighting recommended species at the point of sale
• Helping professionals shift purchasing towards healthier stocks

Changing habits, not only labels

Sustainability advances when the recommended species are visible and available at the moment of buying, which is a data and merchandising problem as much as an ecological one.