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Market & Supply Chain
Fresh food

Start-ups and agro-industry

Can we really reinvent food? After all, nothing seems more natural, or more immutable than eating...

·
5
min read
Start-ups and agro-industry

Technology sits down at the table

For a decade, technology has been changing how food is produced, distributed and consumed — and for once the menu is being set by small players. Start-ups have moved faster than incumbents on plant-based products, distribution models and traceability.

How incumbents respond

  • Acquisitions and minority stakes in food tech ventures
  • Internal innovation labs and accelerator partnerships
  • Distribution agreements that bring new products to scale quickly

A win-win positioning

Rather than betting on one side, Klarys set out to support every actor in the sector, from the smallest to the largest, on the same infrastructure.

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